The Conscious Robot: The circular economy explained by Scribit & The Ellen MacArthur Foundation

The conscious robot: can we use robotics to explore new visions for the circular economy - and to tell better stories?

Scribit teams up with the Ellen MacArthur Foundation to illustrate how a circular economy could impact our daily life, and the way we tell stories and share content - one drawing at a time. 

We have teamed up with the leading non-profit with a mission to accelerate the transition to a circular economy, to draw and erase visual content on our walls. A series of drawings will explain the circular economy and its impact on urban routines - down to the intimate core of our daily life. The collection is available on the Scribit App.


The idea behind the collaboration is to promote a circular approach to the economy and consumption. The drawings explain how to convert the global issue of resource waste in people’s daily actions by following the Foundation’s three principles: design out waste and pollution; keep products and materials in use; and regenerate natural systems. For the first time, a technological device will be used to introduce a re-use paradigm in which users will not need to continuously throw away visual content and buy new, but instead, stream it on their wall.

Scribit supports the Foundation’s aim and proposes a new ‘circular’ paradigm for enjoying art at home, by radically increasing virtualisation, de-materialisation, transparency, and feedback-driven intelligence. Users will be able to visualize a complete reuse-cycle on their wall. Since its creation, the Foundation has accelerated a shift from our current take-make-waste , linear economy - responsible for the current environmental decline - to a circular, regenerative model.

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